It all began in 1986 when Benoit Doyon acquired the Comptoir Timbre et Monnaies located in Place Laurier. At the time, the business was no bigger than 150 sq.ft.
In 1988, the business expanded to 540 sq.ft., employed four experts and became changed its name to Cartes Timbre et Monnaies Ste-Foy. It expanded its range of products by adding another genre: Collectable Cards.
A second expansion occurred in 1992, which grew the store to 1490 sq.ft. and employed ten people. A wider variety of products were incorporated into the business’s inventory, such as: Trading Card Games, Comic Books and Role Playing Games.
1995 saw the birth of a second store in Place Laurier: L’Imaginaire. This store’s main focus was to offer produces from the following genres: Role Playing Games, Comic Books, Figurines as well as themed objects from the Medieval era. Between the 2 stores, Benoit Doyon employed 16 individuals.
The growth continues in 1997 with the opening of a 3rd franchise, 1000 sq.ft. in size, at Carrefour Charlebourg. After being spread out for two years, a crucial business decision was made: To regroup all 3 stores in location of 4500 sq.ft.. This new unified store would host 20 employees.
The year of 2001 was L’Imaginaire’s biggest expansion yet: The creation of its website www.Imaginaire.com.
Almost doubling the stores surface in 2004, the store increases to 8000 sq.ft. and has more than 30 employees.
Since 2010, and every year since then, during the months of September and October, L’Imaginaire makes it its duty to bring you the greatest selection of costumes for Halloween. To do so, it opens a temporary store, still situated in Place Laurier, to better serve its clientele.
The biggest enlargement was made to the store in 2014, when L’Imaginaire added 7000 sq.ft. to the store’s surface area by acquiring the vacant space below it. In order to provide additional space to all the sections of the store, it was decided to move the following to the story underneath: Board Games, Puzzles, Disney related items and Role Playing Equipment.
By rearranging the stores logistics, it created more space for every section of the store to increase its inventory and provide the client with a wider variety of products. This second story would also be equipped with a mezzanine were the Trading card Game section now resides with its own set of tables to host tournaments.
The store that you know today, is a result of over 30 years of efforts, evolution and optimization. All this in reunited under one banner: L’Imaginaire in Laurier Quebec and is approximately 18,000 sq.ft. and is the home to over 70 passionate experts.
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Québec and Lévis, QC